Siena received a Bachelor of Fine Arts degree “with Honors” from the University of Illinois in Champaign and taught Kinesiology at Columbia College. Dad was a great tennis player: winner of nine national championships and seven state championships. She is a certified Stress Transformation trainer with HeartMath and a member of the Health Enhancement Research Organization (HERO) Think Tank. Originally founded by his father and grandfather in 1970, and with his son Alex now making his presence felt as director of marketing, Midtown Athletic Clubs is as CEO Steven Schwartz explains a four-generation business. Siena served on the IHRSA board of Directors from 2003 through 2007. Siena has been a featured speaker at fitness and wellness industry conventions since 1989, including the International Health, Racquet, and Sports club Association (IHRSA), Club Industry, the Medical Fitness Association, the World Fitness IDEA convention, and several international organizations in Europe, South America, and Asia. She has had responsibility for operations of more than 20 clubs, ranging from 10,000 to 200,000 sq. Siena has been involved in health club development, acquisition and management, adding amenity clubs, corporate fitness centers and hospital integrated wellness centers to TCA’s management portfolio. She is currently President of Midtown Health, a provider of health enhancement solutions to clients, including on-site coaching, stress management workshops and fitness and wellness center management.ĭuring her career with TCA, Ms. “with Distinction” from the Harvard Business School.ĭebra Siena joined TCA Holdings in 1986. Schwartz holds a Bachelor of Science degree in Engineering from Yale University and an M.B.A. He previously chaired the Executive Committee of First Colonial Bankshares (now merged into U.S. Schwartz also sits on the Board of the Duke University Fuqua Graduate School of Business and is a Trustee of Roosevelt University and the Institute for the International Education of Students (IES). Under his leadership, TCA Holdings has grown to own and operate health and fitness facilities and corporate fitness centers throughout North America. Schwartz received the 1987 Distinguished Service Award from the International Health, Racquet and Sportsclub Association and was honored as Tennis Industry Magazine’s 2003 Man of the Year. He also co-developed the National Tennis Rating Program. He serves on the Boards of the Tennis Industry Association (TIA), the Tennis Channel and the International Tennis Federation (ITF) and its Davis Cup Committee. Schwartz has served as Chairman, President and CEO of the United States Tennis Association (USTA) and President of the National Indoor Tennis Association. He has a passion for tennis and has worked tirelessly to grow the game. Schwartz is an accomplished player, winning eight National Public Parks Tennis Championships and seven Illinois State Tennis Championships. Alan Schwartz founded Midtown Tennis Club, the world's largest indoor tennis club, in 1969.
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